Intent
Start with the job
We document why a customer seeks the connector, who initiates setup, and what successful use should change. This protects the measurement from becoming a list of clicks.
The Trackline method
Follow the value exchange, end to end.
Our custom method connects interface behaviour, background system states and customer outcomes without flattening them into a vanity score.
Map your connector journey
State
Trace product and system truth
Events, API responses, sync jobs, object counts and account state are mapped on one timeline. We identify which source can reliably answer each question.
Value
Define meaningful engagement
Activation, healthy recurrence and depth are expressed in connector-specific terms. Reliability context stays attached so failures are not mistaken for disinterest.
Action
Make evidence operational
Every recommendation includes the observed issue, affected segment, proposed owner and proof of improvement. The model can then evolve with the product.
Three working principles
Definitions before trends
A precise denominator matters more than a polished chart.
Reliability is behaviour context
Engagement cannot be interpreted apart from connector health.
Decisions set the scope
We collect only the evidence needed to choose and learn.
Use the Trackline method on a live question.
Bring one connector journey and the decision it needs to support.